PERFORMANCE ANALYST
Most analyst work stops at the report. Ours is measured by what happens in your deals.
When a real analyst is part of a sales deal, deals go better. This has been recorded at company after company for more than fifteen years. This page explains why, shows the proof, and explains how we offer it on a pay-for-results basis. It also gives you a method you can use with your own team this week, whether you ever work with us or not.
Book a 20-minute pipeline check
WHY SALES CAN’T DO THIS ALONE
Your sellers are skilled. But when a technology leader takes a call from a seller, their guard goes up. An independent analyst can ask before pitching, give an honest outside view, earn repeat meetings through useful work, and bring the right people together around one problem. This doesn’t replace your sales team. It opens a second door into the same account, and your sellers walk through it better prepared.
THE PROOF
Forrester has published case studies on companies that brought real analysts directly into their sales deals. Four different companies, four ways of measuring — and the conclusion is the same.
100%
Cornerstone won every deal that reached a final decision when analysts helped inside specific deals. Source: Forrester case study, 2024.
$25M
Sapient made analysts available to prospects and influenced about $25 million in sales wins each year. Source: Forrester case study, 2011.
25%
Exstream beat its sales contribution targets by 25%, two years in a row. Source: Forrester case study, 2008.
10–15%
Callidus credited 10% to 15% of revenue to analyst work with only a part-time effort. Source: Forrester case study, 2008.
HOW THE PERFORMANCE MODEL WORKS
We build a field-checked picture of each account, hold real analyst discovery conversations with senior technology leaders, and turn what we learn into an independent assessment they can use. A fixed base fee covers the account work, conversations, and assessments. A success fee is paid only when an agreed result happens — whether that is a new customer signed or real momentum with the right people at a named account. We promise real work, real conversations, and honest reporting. We never promise a guaranteed sale.
THE METHOD
1. Make a short, named list of 30 to 60 companies you would truly love to win. 2. Look for a must-act-now reason: a new rule, new leader, expiring contract, failure, new market, or public board target. 3. Find every person who can say yes, no, or block the decision. 4. Ask before you pitch: what makes this urgent, what happens if it waits, and who needs to be comfortable with the choice? 5. Give something useful back: their problem in their words, the options they have, and what matters most. 6. Count momentum, not activity — named accounts with two or more real conversations with the right people.
OUR WORK
A large global IT services company had spent heavily on a major industry event and had not opened a single new customer account in three months. We built detailed, field-checked account packs across around 200 target companies, showing what each company was trying to fix, what was pushing it to act, and who would decide. Marketing and sellers worked from one shared picture for the first time. The engagement became recurring, and the client asked us to go further into discovery conversations and independent assessments with target buyers.
Large project management platform
A detailed case study will be published here once the client’s target list, discovery work, and outcome can be shared with permission.
Book a 20-minute pipeline check. We’ll look at your target accounts together and tell you honestly which ones show a real reason to act now, and which ones don’t. You’ll leave with a clearer list either way.
Book a 20-minute pipeline check
No slides. No sales pitch. Just a straight look at your accounts.
THE GAP IN TODAY’S ANALYST WORLD
When a large company buys technology, its leaders want an outside view they can trust. For years, big analyst firms have given that view by writing reports on markets, ranking vendors, and advising leaders. But reports work at the market level, not inside a specific account. They are paid for access, not whether your opportunity moves; they move slowly; and most vendors never receive their full attention. Agencies and software tools fill part of the gap, but often count clicks and meetings instead of real momentum. We sit between the buyer and seller, speak honestly to both, and are judged on whether a real decision moves forward.