Research & Insights

Research & insights

Research & insights

Independent analysis on how enterprise technology decisions actually get made — the buying dynamics, the decision traps, and the shifting landscape of solution selection. AI-first in method, field-grounded in substance. Written from the field, not the desk.

Independent analysis on how enterprise technology decisions actually get made — the buying dynamics, the decision traps, and the shifting landscape of solution selection. AI-first in method, field-grounded in substance. Written from the field, not the desk.

Published

How Large Indian Banks Use SAS for Credit-Risk Model Governance Under RBI Expectations

A practitioner-grounded look at where SAS sits in the regulated credit-risk stack — with ICICI Bank as a representative case.

The New Observability Intents of 2026 — and How to Position for Them

A field note for observability marketing leaders on where buyer intent has moved, and why the vendors reading it at the account level are winning the shortlist.

The Decision No One Is Accountable For

Why the selection decision is the most expensive blind spot in enterprise technology.

The Cascade Method

The way you reach a buyer reveals whether you should be reaching them at all.

The practitioner intelligence thesis

The most valuable intelligence about how enterprises buy lives in the heads of the people who sell to them.

Get new research as it’s published

Subscribe for analysis on enterprise technology decisions.

Subscribe →